Stephen Wolfram on Software Design and Naming

In this post Stephen Wolfram talks about design reviews and the importance of naming things correctly. I sought of envy him for working in a company where one can afford to spend a total of 10,000 hours in design review and where you sweat over the details of naming every last function. As much as I can see the merits of Agile Development, I have never worked on an Agile project that creating anything nearly as elegant as Mathematica. Sure, Agile focuses on working software and "good enough" software and the economics of most software projects makes this mode of development necessary. But it would be nice to one day work on a project where time to market was less important than the end result.